Overcapacity Or
Dynamic Capability?
Pfizer was managing blockbuster patent cliffs, mega mergers, and a new business model. Pfizer Global Manufacturing (PGM) Ireland had to manage premium product overcapacity and help shape Pfizer’s path forward.
AO helped the Irish leadership candidly assess changing markets and their strategic resources. A growth process led to an ambitious product and service vision; and an opportunity portfolio that included product lifecycle management, technical services, and upstream innovations. Today PGM Ireland manufactures many new products, and manages new services and business models. Critically it has the capability to sense and seize opportunities that provide competitive advantage.